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Clock is ticking for world maternal mortality rates

Most maternal deaths could be prevented if women had access to quality health care and services. Photo courtesy of Plan staff.
Most maternal deaths could be prevented if women had access to quality health care and services.

Photo courtesy of Plan staff.
April 1, 2010

Every minute, a woman dies giving birth. This tragic fact is the basis for Just a minute!, a game that challenges users to learn more about the urgent need for world leaders to improve maternal health.

Plan and Action for Global Health have launched this online memory game to raise awareness of the need for urgent action on this critical issue.

There are more than half a million maternal deaths each year resulting from complications during pregnancy, and a great majority of these deaths could be prevented if women had better access to basic health care and services.

The countdown is on

In 2000, leaders of the world committed themselves to reduce maternal mortality by three quarters before 2015. But between 1990 and 2005, the maternal mortality rate decreased by only 1 per cent.

The Just a minute! challenge is a call to action to reduce maternal death, because this Millennium Development Goal – one of eight clear and measurable targets aimed at ending extreme poverty, reducing discrimination and halting disease in developing countries – is off-track and not likely to be met. Of the eight Millennium Development Goals, this one has seen the least progress.

Do you like testing your memory? You have ONE MINUTE to find a pair of cards that match! Play Just a minute!, and test your skills. (FLASH required)