Karito Kids Dolls Top Toy of 2007
By donating a percentage of the retail price of all Karito Kids™ products to support children’s charity Plan USA, KidsGive’s goal is to teach a generation of children what charitable giving really means.
October 18, 2007
KARITO KIDS DOLLS CHOSEN AS TOP TOY OF THE YEAR 2007, FEATURED ON “LIVE! WITH REGIS AND KELLY”
Connection with Plan USA Teaches Children about Diversity, Social Responsibility, and Charitable Giving
WARWICK, RI — Plan USA, an international non-profit humanitarian organization helping children in over 60 emerging countries, today announced its charitable partnership with Karito Kids dolls and their developer KidsGive, LLC has reached another successful milestone. The toys were selected by Family Fun Magazine as Top Toy of the Year 2007, resulting in a broadcast feature on “Live! Regis and Kelly” on October 8.
Karito Kids is a new line of ethnically accurate dolls designed to teach children about diversity, social responsibility, and charitable giving. The 21” dolls, whose faces were sculpted by an artist in Barrington, Rhode Island, are five pre-teen girls from five countries: Kenya, China, the United States, Italy and Mexico. Each doll comes with her own fictional adventure book and stories from her country.
“We are so honored that Karito Kids has been awarded the number one “Toy of the Year” by Family Fun Magazine in our flagship year,” said Laura Rangel, chief executive officer of KidsGive, LLC.
“What we love even more is that Plan USA is gaining national media attention through our co-branded relationship. It is our hope that as people buy Karito Kids and activate their online donation to Plan USA, it becomes their foray into learning how much fun it is to help others who are in need,” Rangel said.
Three percent of the $99 price per doll sold separately goes to Plan USA. Children are able to log on to www.KaritoKids.com to enter their doll's unique code and choose one of Plan USA programs to support with their donations: Growing up Healthy, Learning, Habitat or Livelihood. Charitable giving continues as the website’s interactive games allow children to build up virtual currency called “World Change” which are points that get converted into real money that KidsGive donates to Plan USA.
"Plan USA has been so supportive of KidsGive and the philosophy our Karito Kids brand brings to children,” said Lisa Steen Proctor, chief operating director of KidsGive, LLC.
“We’re thrilled to see the early success of our product and what it means for Plan USA in return and we’re hopeful that these awards and the media recognition that follows will translate into additional sales that will support the four projects within Plan," she said.
About KidsGive, LLC
Founded in 2005, KidsGive, LLC is a manufacturer of dolls and books that is redefining corporate social responsibility by developing an interesting and unique concept that directly brings the child into the actual process of giving to, and understanding the development of, children’s humanitarian projects around the world. By donating a percentage of the retail price of all Karito Kids™ products to support children’s charity Plan USA, KidsGive’s goal is to teach a generation of children what charitable giving really means.
About Plan USA
Celebrating its 70-year anniversary in 2007, Plan is a global non-profit, humanitarian organization that strives to achieve lasting improvements in the quality of life of deprived children in developing countries by cultivating self-reliance and uniting people across cultures. The organization, headquartered in Warwick, Rhode Island, enables deprived children, their families, and their communities to meet their basic needs and to increase their ability to participate in and benefit from their societies, fostering relationships to increase understanding and unity among people of different cultures and countries, and promoting children's rights and the interests of the world's children. For more information, visit www.planusa.org.
# # #
Media Contact:
Carol Donnelly
Managing Director of Operations and Communications
401-738-5600, x1340
Carol.Donnelly@planusa.org
www.planusa.org
Back to top
WARWICK, RI — Plan USA, an international non-profit humanitarian organization helping children in over 60 emerging countries, today announced its charitable partnership with Karito Kids dolls and their developer KidsGive, LLC has reached another successful milestone. The toys were selected by Family Fun Magazine as Top Toy of the Year 2007, resulting in a broadcast feature on “Live! Regis and Kelly” on October 8.
Karito Kids is a new line of ethnically accurate dolls designed to teach children about diversity, social responsibility, and charitable giving. The 21” dolls, whose faces were sculpted by an artist in Barrington, Rhode Island, are five pre-teen girls from five countries: Kenya, China, the United States, Italy and Mexico. Each doll comes with her own fictional adventure book and stories from her country.
“We are so honored that Karito Kids has been awarded the number one “Toy of the Year” by Family Fun Magazine in our flagship year,” said Laura Rangel, chief executive officer of KidsGive, LLC.
“What we love even more is that Plan USA is gaining national media attention through our co-branded relationship. It is our hope that as people buy Karito Kids and activate their online donation to Plan USA, it becomes their foray into learning how much fun it is to help others who are in need,” Rangel said.
Three percent of the $99 price per doll sold separately goes to Plan USA. Children are able to log on to www.KaritoKids.com to enter their doll's unique code and choose one of Plan USA programs to support with their donations: Growing up Healthy, Learning, Habitat or Livelihood. Charitable giving continues as the website’s interactive games allow children to build up virtual currency called “World Change” which are points that get converted into real money that KidsGive donates to Plan USA.
"Plan USA has been so supportive of KidsGive and the philosophy our Karito Kids brand brings to children,” said Lisa Steen Proctor, chief operating director of KidsGive, LLC.
“We’re thrilled to see the early success of our product and what it means for Plan USA in return and we’re hopeful that these awards and the media recognition that follows will translate into additional sales that will support the four projects within Plan," she said.
About KidsGive, LLC
Founded in 2005, KidsGive, LLC is a manufacturer of dolls and books that is redefining corporate social responsibility by developing an interesting and unique concept that directly brings the child into the actual process of giving to, and understanding the development of, children’s humanitarian projects around the world. By donating a percentage of the retail price of all Karito Kids™ products to support children’s charity Plan USA, KidsGive’s goal is to teach a generation of children what charitable giving really means.
About Plan USA
Celebrating its 70-year anniversary in 2007, Plan is a global non-profit, humanitarian organization that strives to achieve lasting improvements in the quality of life of deprived children in developing countries by cultivating self-reliance and uniting people across cultures. The organization, headquartered in Warwick, Rhode Island, enables deprived children, their families, and their communities to meet their basic needs and to increase their ability to participate in and benefit from their societies, fostering relationships to increase understanding and unity among people of different cultures and countries, and promoting children's rights and the interests of the world's children. For more information, visit www.planusa.org.
# # #
Media Contact:
Carol Donnelly
Managing Director of Operations and Communications
401-738-5600, x1340
Carol.Donnelly@planusa.org
www.planusa.org
Back to top
