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Alex and Ani, Inc. Creates "Because I am A Girl" Bangle for Plan International USA

March 29, 2012

CRANSTON, RI –Alex and Ani, Inc. has partnered with Plan International USA to create the “Because I am a Girl” Expandable Wire Bangle. Twenty percent (20%) of the sale of each bangle, affordably priced at $28.00, will go to Plan International USA to benefit the Because I am a Girl initiative.

According to Nicki Castonguay, Vice President of Alex and Ani’s Charity by Design division, "This effort is particularly special to us because our company was the unique creation of our owner, Designer Carolyn Rafaelian, an inspirational female entrepreneur. Alex and Ani represents the strength of many women who contribute their talents on a daily basis. We are extremely excited to launch the ‘Because I am a Girl’ Bangle for an organization that empowers females of all ages to contribute positively to their communities. All young women deserve to be dreamers and doers.”

Each bangle is accompanied by a Meaning Card that states, “Because I am a girl, I am born to nurture. I am born to love. I am instinctual and perfectly in tune with nature. I am born to achieve. I am capable. I am brave. I am born to inspire others, and I am a blessing to the world.”

“Empowerment, positivity, and change are the words that best describe the ‘Because I am a Girl’ Bangle,” added Ms. Castonguay. “Each bangle is made in the USA with Love, from recycled materials and offered in two finishes, Russian Gold or Russian Silver.”

Because I am a Girl is a multi-faceted initiative that will directly improve the lives of four million girls in the developing world by 2016. International in scope and reflective of Plan’s conviction that changing the lives of girls changes the world, the initiative will give girls in the world’s most marginalized and vulnerable populations access to the skills and resources they need to survive and thrive. Plan focuses on the most important of issues protection, microfinance, health, education, and empowerment.

The “Because I am a Girl” Expandable Wire Bangle is being launched to coincide with the commemoration of International Women’s Day. It will be available at all Alex and Ani retail locations, online at www.alexandani.com, and at select authorized retailers beginning Thursday, March 8, 2012.