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Actress Freida Pinto to Illuminate the Empire State Building in Honor of Plan International USA

The International Day of the Girl was adopted by the United Nations to recognize girls’ rights and the unique challenges girls around the world face.
The International Day of the Girl was adopted by the United Nations to recognize girls’ rights and the unique challenges girls around the world face.
October 1, 2013
Actress “Flips the Switch” to Celebrate International Day of the Girl

WHO:

Freida Pinto (Actress, Slumdog Millionaire, Rise of the Planet of the Apes)

Plan Youth Delegates: Tulsi, 16, Nepal; Bipika, 16, Nepal; Tatiana, 19, Burkina Faso; Helene, 14, Burkina Faso; Malika, 14, Burkina Faso; Omneia, 22, Egypt; and Asmaa, 21, Egypt

Tessie San Martin (President and CEO of Plan International USA)

WHAT:

Freida Pinto will light the Empire State Building pink on Thursday, October 10th at 12:30 p.m. in a special ceremony honoring the second annual International Day of the Girl. Joining Pinto are Plan International youth delegates from Egypt, Nepal, and Burkina Faso. The Empire State Building will light up the skies from sunset on October 10 until 2 a.m. on October 11 to help raise awareness of International Day of the Girl, a day adopted by the United Nations to recognize girls’ rights and the unique challenges girls around the world face.

WHERE:

Empire State Building Lobby

350 Fifth Avenue between 33rd and 34th Streets

WHEN:

Thursday, October 10, 2013

Media Check-in*: 12:00 p.m.

Lighting Ceremony: 12:30 p.m.

*RSVP Required:

Meg Cangany, Meg.Cangany@planusa.org, 202-679-1529

Emily Kaplan, Emily.Kaplan@Edelman.com, 212-704-4553


DETAILS:

Girls throughout the world face higher rates of violence, poverty, and discrimination. They are more likely to be malnourished, forced into early marriage, trafficked, or sold. On December 19, 2011, the United Nations adopted October 11 as the International Day of the Girl following an extensive campaign by Plan. The International Day of the Girl promotes equal treatment and opportunities for girls around the world. Improving girls' lives has a ripple effect – when a girl is educated, nourished, and protected, she shares her knowledge and skills with her family and community, and can forever change the future of her country. For more information, please visit www.becauseiamagirl.us.

Actress Freida Pinto, best known for her critically acclaimed portrayal of Latika in Slumdog Millionaire, is in NYC to attend the Plan International USA ‘Celebrating Because I am a Girl’ gala and is honored to support this vital initiative.

 

 

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