Washington, D.C. — A first-of-its-kind, research-backed initiative focused on boyhood, founded by Promundo and the Kering Foundation in partnership with Plan International, launches today in the United States (US) with plans to expand internationally.
— 2/3 of parents in the US say boys aren’t comfortable expressing when they’re scared, sad, lonely, or unsure of themselves; Nearly half say boys aren’t comfortable expressing love.
— At least 72% of young men (18-30 years old) in the US say they’ve been told “a ‘real man’ behaves ‘a certain way’”: which involves being heterosexual, tough, and a risk-taker.
— Young men who embrace harmful masculine norms are 5 times more likely to bully (verbally, online or physically) or sexually harass someone; and twice as likely to experience depression or suicidal ideation.
— To prevent violence, and raise a more connected, emotionally healthy, gender-equal generation, adults must support boys’ emotional skills and their ability to build and maintain a network of strong, caring relationships.
The Global Boyhood Initiative (GBI), founded by Promundo and the Kering Foundation in partnership with Plan International with the support of Gucci’s Chime For Change, launches today in the United States and will expand internationally in 2021. The Global Boyhood Initiative aims to equip adults with the tools and resources to raise, teach, and coach boys (aged 4-13) to share emotions in healthy ways, accept and connect with others, stand up and speak out against inequality, and break free from stereotypes. The initiative is focused on long-term systems change and aims to impact every level of the child’s environment – at home, school, in the media – to support boys to be healthy, emotionally connected, and nonviolent; it ultimately aims to prevent violence and achieve gender equality.
The Global Boyhood Initiative launches with:
— A Conversation Starter filter on Instagram with simple questions for kids and their parents to start meaningful conversations; Access by searching Instagram Stories or Reels for @BoyhoodInitiative
— A free, downloadable Boyhood Initiative Conversation Starter Card Deck, designed to deepen conversations between parents and kids, encouraging boys to be emotionally brave, accept and connect with others, and embrace gender equality. Access here: www.BoyhoodInitiative.org/Deck
— Episode 1 of a #BraveryIs IGTV Series, looking at how artists and musicians use their art to express difficult emotions featuring Kevin Bacon, will be available Thursday, October 15 at 6:00pm EDT. The series will feature artists including Justin Michael Williams, Man One, and Ziggy Marley. Access here: www.Instagram.com/BoyhoodInitiative
— State of America’s Boys report, which complements existing research for the Global Boyhood Initiative; Access here: www.BoyhoodInitiative.org
Why an Initiative on Boyhood:
Two-thirds of parents in the US say boys aren’t comfortable expressing when they’re scared, sad, lonely or unsure of themselves; Nearly half say boys aren’t comfortable expressing love. Everyday, boys encounter messages about what it means to “act like a boy” – in families, schools, sports programs, neighborhoods, media and digital worlds – and embracing these messages has long-term consequences. According to research by Promundo and partners: At least 72% of young men (18-30 years old) in the US say they’ve been told “a ‘real man’ behaves ‘a certain way’” at some point in their life: which involves being heterosexual, tough, and a risk-taker.
Young men who embrace these harmful masculine norms are 5 times more likely to bully (verbally, online or physically) or sexually harass someone; and twice as likely to experience depression or suicidal ideation. And research finds that these and other impacts start young: boys use substances like alcohol and tobacco, drive more recklessly, engage in unsafe sex and in other kinds of dangerous activities more frequently than girls do.
The new, State of America’s Boys report presents research and expert perspectives and investigates what it is about boyhood that too often plants the seed for such destructive and self-defeating behavior – why open and authentic boys may become more guarded, cynical, and disconnected as they grow. The report points to the need for adults to support boys’ relational and emotional skills and their ability to build and maintain a network of strong, caring relationships as keys to raising a more connected, emotionally healthy, gender-equal generation.
While most parents want healthy masculinity – honesty, respect, and emotional health – for their sons, they worry that if their sons show vulnerability, talk about love, show fear, imagine anything other than heterosexual identities, they will be bullied by their peer groups. Nearly 2/3 of survey respondents agreed with the statement, “My parents taught me that a “real man” should act strong even if he feels nervous or scared.” The report calls on parents to model and help their sons affirm a healthier vision of manhood, critically consume media, and resist harmful pressures.
In schools, the report affirms that boys receive accolades, acceptance, and respect from being rigidly heterosexual, demonstrably athletic, and dominating (of girls and of other boys), emotionally stoic, bold and aggressive, and anti-academic – and that those who deviate are corrected, threatened, even bullied. This reinforcement of stereotypes can teach boys to separate their private thoughts and feelings from their public selves; and one cost of this may be a long-standing gender achievement gap in schools, where boys fall behind – with their soft skills lacking even before kindergarten. The report however, affirms that when teachers and educators are engaged, paying attention to, seeing and understanding boys, it can support boys to reconnect to their studies in authentic and successful ways.
Cultural and social norms about masculinity, particularly those that restrict emotional expression and cause social isolation, undermine boys’ and men’s mental and physical health and are a root cause of violence against women and other men. In the name of greater emotional connection, violence prevention, gender equality, and public health, these norms must be changed.
Alexa Hassink I Director of Communications, Promundo I [email protected]
Carly Newman I Project Manager, Kering Foundation I [email protected]
Notes to Editor:
Founded in Brazil in 1997, Promundo works to promote gender equality and create a world free from violence by engaging men and boys in partnership with women, girls, and individuals of all gender identities. Promundo is a global consortium with members in the United States, Brazil, Portugal, Democratic Republic of the Congo, and Chile that collaborate to achieve this mission by conducting cutting-edge research that builds the knowledge base on masculinities and gender equality; developing, evaluating, and scaling up high-impact interventions and programs; and carrying out national and international campaigns and advocacy initiatives to prevent violence and promote gender equality. For more information, visit: promundoglobal.org
About the Kering Foundation
Worldwide, 1 in 3 women is or will be a victim of violence during her lifetime. Since 2008, the Kering Foundation combats this violence that affects all cultures and all social classes. To maximize its impact, the Foundation works hand in hand with a limited number of local partners in the three main regions where the Group operates: the American continent, Western Europe and Asia. The Foundation supports local survivor-centered organizations that provide comprehensive services to women, and, since 2018, has begun working with younger generations, particularly young men and boys, to combat violence against women through prevention programs. The Foundation also seeks to change behaviors within Kering and in society in general. It offers training sessions on domestic violence for Kering employees and created, in 2018, alongside the FACE Foundation, “One in Three Women”, the first European network of companies engaged against gender-based violence. www.KeringFoundation.org
About the Global Boyhood Initiative
Launching in the United States and expanding globally the Global Boyhood Initiative (GBI) is led by Promundo and the Kering Foundation in partnership with Plan International. It will reach adults in boys’ lives and equip them with tools and resources for raising, teaching, coaching, and setting an example for boys to become men who embrace healthy masculinity and gender equality. The Global Boyhood Initiative will include: a digital and media campaign; an interactive platform featuring evidence-based approaches, tools, and content; and a global network of organizations supporting and engaging boys (ages 4-13) and their families. Learn more: www.BoyhoodInitiative.org.