Contact Search

News Stories


Equal Measures 2030: Why Now and Why Us?

In order to turn the rhetoric of the SDGs into action, we need to address the challenges by enabling efforts to connect data and evidence to advocacy and action.

Millions of girls and women are currently “invisible,” preventing them from fully participating in their communities. Incomplete or missing data about the barriers they face, their potential to transform societies, and what works to improve their well-being exacerbates this issue.

Equal Measures 2030—an independent civil society and private sector-led partnership—envisions a world where no girl or woman is invisible.

Equal Measures 2030 connects data and evidence with advocacy and action, helping to fuel progress towards gender equality. That means making sure girls’ and women’s movements, rights advocates, and decision makers have easy-to-use data and evidence to guide efforts to reach the Sustainable Development Goals (SDGs) by 2030.

One priority is to address the considerable gaps in data and information that are needed to drive and monitor policy change and improve human development outcomes. The information gaps are especially profound for issues that greatly affect the daily lives of girls and women but that tend to be less visible in public debate – issues related to personal security or economic empowerment, for example. Across all of the SDGs, information about the most disadvantaged groups is especially patchy and unreliable. Filling these data and information gaps is crucial to help governments better identify policy priorities and also to hold governments accountable for the promises they made to create a gender equal world by 2030.

How do we move from where we are today to a world where achieving the aspirational goals laid out in the SDGs is possible? Crucially for Equal Measures 2030, how do we turn the rhetoric of the SDGs into action that will matter in the daily lives of girls and women? We need to directly address these challenges by enabling efforts to connect data and evidence to advocacy and action at all—global, national, and community—levels. To reach the goals for girls and women by 2030, we need to know—across all goals and domains—whether the situation is changing, how fast, and for whom.

We need GLOBAL DATA AND ANALYSIS to provide the global, regional, and national-level pictures of progress towards the wide-ranging commitments made by governments in the SDGs for girls and women. Where data and evidence are being collected and captured by others, Equal Measures 2030 will go beyond the numbers by presenting compelling and clear content—including stories, visualizations, and more—that bring data to life and make it more manageable and usable for girls’ and women’s movements and rights advocates. We’ll aim to bring data and evidence closer to people and make it relevant to their lives, and therefore actionable.

We need DATA-DRIVEN INFLUENCING AT THE NATIONAL LEVEL. We need to ensure that the girls’ and women’s movements and rights advocates that are on the front lines of pushing for real change on gender equality have the funding, capacity, connections, and actionable data they need to advance smart, evidence-based change strategies and achieve the SDGs for girls and women. This will involve empowering girls’ and women’s movements and other rights advocates with tools and resources to collect, assess, understand, visualize, and use data themselves, in order to influence policies and their implementation in their own context, as well as use data to hold decision-makers accountable. Research has shown that strong girls’ and women’s movements are crucial factors in creating the sustainable change we need to realize the SDGs for girls and women by 2030. For example, a study of 70 countries over four decades found that it was the strength of feminist mobilization in civil society that was the most decisive factor as to whether governments put in place policy measures to tackle violence against women and girls. Equal Measures 2030 will help to ensure that these girls’ and women’s movements and other rights advocates are better able to use data and evidence in their influencing for the achievement of the SDGs.

We need DATA-DRIVEN INFLUENCING FROM GLOBAL AND REGIONAL ACTORS. We must build political will and influence the policy agendas and resource allocation of national governments, in order to achieve the SDGs for girls and women.

Equal Measures 2030 will work across all three of these areas: developing and presenting GLOBAL DATA AND ANALYSIS, supporting DATA-DRIVEN INFLUENCING AT NATIONAL-LEVEL, and encouraging DATA-DRIVEN INFLUENCING FROM GLOBAL AND REGIONAL ACTORS.

Plan to make a difference!

Please provide your email to receive updates, news, and appeals for support from Plan.

We can only accept this payment method from U.S. drawn checking accounts. The 9-digit routing number comes first and is surrounded by the "" symbol, the account number comes next and is followed by the "" symbol. The check number is not used. The account information should be from a check and not from a deposit slip.