NEW YORK CITY — In celebration of International Day of the Girl on October 11, Glamour’s The Girl Project will host "A Brighter Future: A Global Conversation on Girls’ Education," a real-time, digital global conversation with adolescent girls around the world. Using Skype technology, girls in Washington, D.C., Jordan, Peru, Tanzania, and the United Kingdom will speak with one another about the challenges they have faced and potentially overcome in attaining an education. Participating in the conversation live from the Newseum in D.C. will be First Lady of the United States Michelle Obama, actress and activist Yara Shahidi, and Glamour editor-in-chief Cindi Leive. Glamour will also host 100 watch parties in 100 countries to push the message out to a global audience. The event is presented by Maybelline New York.
“We know that incredible things happen when a girl gets an education,” said Leive. “That's why Glamour founded The Girl Project—to help girls fighting to get the education they deserve. We’re honored to work with First Lady Michelle Obama’s Let Girls Learn initiative to stage this major global moment on behalf of every young woman who wants to make her life better."
This event also kicks off #WhenGirlsGraduate, Glamour's month of action in collaboration with Caterpillar Foundation. #WhenGirlsGraduate will support girls’ education through Glamour’s philanthropic initiative, The Girl Project. From October 11 through November 14, texting GRADS to 20222 will donate $5. Results of the campaign will be announced on-stage during Glamour’s annual Women of the Year awards ceremony in Los Angeles. Barneys New York is an additional partner of #WhenGirlsGraduate and McKinsey & Company is providing research support.
As the founding beauty sponsor of Glamour’s The Girl Project, Maybelline New York continues its efforts to make an impact with this initiative by presenting the October 11 event. The cosmetic brand first announced its philanthropic partnership with Glamour’s The Girl Project at its 100 Years Celebration in May 2015 and in 2017 will be expanding globally with programs in various areas around the world.
“We are thrilled to be taking The Girl Project to a larger global audience and building awareness for this problem that affects us all. Maybelline New York is a brand that empowers women and education is at the core of our beliefs. By giving girls access to education they grow up with more confidence which then gives them the potential to make things happen in their lives. We want to be there to support them in every way possible,” said Leonardo Chavez, Global Brand President, Maybelline New York.
Join the conversation on social media by following @glamourmag and @FLOTUS and using #WhenGirlsGraduate and #LetGirlsLearn.
Please click HERE to sign up to host a watch party.
To view the livestream of the event on October 11 at 11:15 am EST, visit Facebook.com/glamour.
This event is open press but space is limited. Please click HERE to RSVP by 5:00PM ET, Friday, October 7th. RSVPs do not guarantee access; you will receive a confirmation after the deadline with further instructions and logistical details.
About The Girl Project
The Girl Project is Glamour’s philanthropic initiative dedicated to providing access and tools to the more than 50 million girls around the world who aren’t getting a quality secondary education. The Girl Project helps girls in and out of classrooms, by supporting scholarships, safe transportation to school, mentorship and confidence-building programs, as well as training for the professional world. Join Glamour and our partners CARE, Girls Inc., Communities in Schools, Plan International USA, She’s the First, and The Lower Eastside Girls Club as we unlock the incredible potential of girls everywhere. Because educating a girl doesn’t just transform her life, it changes the world. For more information, visit TheGirlProject.com.
About Let Girls Learn
Let Girls Learn is a global initiative aimed at helping adolescent girls attain a quality education that empowers them to reach their full potential. Around the world, millions of girls face complex physical, cultural, and financial barriers in accessing education. Let Girls Learn combines the necessary political will, diplomacy, innovative public-private partnerships, grassroots organizing, and development expertise to overcome these challenges and create lasting change. Launched by the President and First Lady in March 2015, Let Girls Learn brings together the Department of State, the U.S. Agency for International Development, the Peace Corps, Department of Labor, Department of Agriculture and the Millennium Challenge Corporation, as well as other agencies and programs, such as the U.S. President’s Emergency Plan for AIDS Relief, to employ a holistic approach to support the whole girl and address the range of challenges preventing adolescent girls from attaining a quality education. Learn more at letgirlslearn.gov.
Glamour is the biggest fashion and beauty magazine brand in its competitive set, reaching an all-time high of one out of eight American women, with 10 million print readers and 10 million unique users online. Glamour has received a record number of National Magazine Awards, including Magazine of the Year, honoring print and digital excellence, and General Excellence for its category. Its content is available in an iPad edition, apps, podcasts, and books—including two New York Times bestsellers. In 2013 Glamour launched its video channel, which now boasts 49 video series and has received substantial critical accolades, including a 2014 National Magazine Award for Video and a Television Academy honor. With a robust social strategy across Facebook, Twitter, Instagram, YouTube, Snapchat, Pinterest, and Tumblr, Glamour's total social media footprint is at a record high of 95 million touchpoints. For more information, visit Glamour.com.
About Maybelline New York
Maybelline New York is the number-one cosmetics brand in the world, available in over 100 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible, and effortless cosmetics for every woman. For more information, visit www.maybelline.com.
Kateri Benjamin, Glamour