This blog first appeared on the United Nations Foundation Blog.
In 2007, Plan launched the Because I am Girl campaign at a time when the international development community began to unite around adolescent girls. Over the past nine years, adolescent girls have been thrust to the forefront of the development agenda, yet at the same time they are largely absent at the decision-making table. All too often we attend panels, workshops, and forums – from New York to Nairobi – that are about adolescent girls, but don’t actually include their voices, opinions, or participation. The era of engaging adolescent girls solely as program participants is long over, and as we shift our focus to the Sustainable Development Goals (SDGs), it’s time we invest in a process that allows girls to speak for themselves.
A few years into Because I am a Girl, we made a strategic decision to ensure that adolescent girls’ voices would be at the forefront of our efforts, from advocacy to programming, and what quickly ensued was the “get me a girl” phenomenon.
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