NEW YORK/WARWICK, RI – Plan International, the children’s rights and equality for girls organization, is announcing a partnership with Nickelodeon International’s Together For Good to extend Nickelodeon International’s award-winning multiplatform interstitial series “Extraordinary Me,” which spotlights everyday kids around the world doing extraordinary things. The gender equity pro-social campaign kicks off today across Nickelodeon platforms in 144 countries and territories outside of the U.S. and celebrates and empowers girls who are defying stereotypes and excelling in male-dominated disciplines. The campaign consists of profile spots which will run through June 30, 2021 and features Mahiro, a karate champion from Japan; Milana, a weightlifter from Russia; Sahara, a junior golfing champion from Australia; and Karla, a rugby player and girls’ rights activist from Colombia. Extended versions of the pieces will also be available on me.nickelodeon.tv.
”Young people around the world are making a difference in their local communities,” says Tessie San Martin, President and CEO of Plan International USA. “We are partnering with Nickelodeon International to celebrate children, especially girls, who are doing extraordinary things, and to highlight the important perspective that young people bring to the table.”
“Telling authentic kid stories has always been a priority for Nick International. We hope the expanded ‘Extraordinary Me’ campaign will empower young people around the world to be their whole selves and pursue their passions, despite societal hurdles and stereotypes,” says Jules Borkent, Executive Vice President of ViacomCBS Networks International Kids & Family group.
Debuting in 2020, Nickelodeon International’s “Extraordinary Me” campaign is a live-action interstitial series highlighting kids who are inspired by what they love doing and what they do extraordinarily successfully. Whether it’s playing an instrument, excelling at a sport, helping the environment, or inventing the next big thing, this series focuses on everyday kids doing extraordinary things. Airing across Nickelodeon’s international platforms, the campaign has featured 14 kids from all over the world, each with their unique story told in their own voice and language. Through the campaign, Nickelodeon is providing a platform to extremely gifted children who wish to inspire their young viewers and lead them to build something beautiful with their passions. “Extraordinary Me” was the recipient of the 2021 Cynopsis Best of the Best Award for Best Diversity Awareness campaign.
Established in 2015, Together For Good is Nickelodeon International’s platform to inspire and empower its kid audiences to get involved in their communities and make positive changes in the world around them. Plan International was Together For Good’s inaugural launch partner and collaborated again in 2017 on a “Together We Rock” gender equity campaign.
About Plan International
Powered by supporters, Plan International USA partners with adolescent girls, young women and children around the world to overcome oppression and gender inequality, providing the support and resources that are unique to their needs and the needs of their communities, ensuring they achieve their full potential with dignity, opportunity and safety. Founded in 1937, Plan International is an independent development and humanitarian organization that is active in more than 80 countries. For more information, visit https://plan-international.org.
Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family, available in nearly 400 million households across 170+ countries and territories, via more than 80+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of ViacomCBS Networks International, a division of ViacomCBS Inc. (Nasdaq: VIACA, VIAC). For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters, and logos are trademarks of ViacomCBS Inc.