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Chronicle of Philanthropy: Planned giving offers steady support for America’s Favorite Charities

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A recent Chronicle of Philanthropy article highlights how legacy giving is becoming a key strategy for nonprofit sustainability, especially with an estimated $18 trillion wealth transfer expected in the coming years. The article explores how leading organizations are building long-term donor relationships through planned giving to support mission-driven work well into the future.

Plan International USA’s chief development officer, Katherine Williford, is featured for her insights on starting legacy conversations early. She points to Make a Will Month as an ideal moment to engage donors and encourages blended gifts that offer both immediate and future impact. Williford notes that while legacy programs take time to mature, they’re critical to sustaining programs that advance girls’ rights and opportunities.

Read the full article in Chronicle of Philanthropy: Planned Giving Offers Steady Support for America’s Favorite Charities

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